What’s your reputation worth?

Answering the £300m question

Reputation is critical to the success of today’s online gaming companies. All it takes is a single account takeover to be picked up by a committed, well-connected blogger and the consequences could be dire. When you add to this the cost of churn (estimated at over £300m a year), it’s clear to see that the winners in the market will be those who pay close attention to strengthening trust and reputation with their customers.

Online gaming performs badly

Recent research by YouGov into how customers view online gaming companies doesn’t make for comfortable reading. They found that customers with a negative perception massively outnumber those with a positive one. They also discovered that many customers see little or no difference between the companies. Sadly, online gaming had the lowest score of any industry in the study. It all adds up to a situation that promotes churn and limits profits. Find out more about the YouGov research.

About VeriSign^® Identity Protection

VeriSign^® Identity Protection helps businesses and customers develop trusted relationships over the internet. For businesses, it delivers confidence that the person who logs on to your service really is who they say they are. And for customers it offers the security of knowing that the company they are dealing with is doing everything possible to guarantee the safety of their information.

Discover more about what VeriSign Identity Protection (VIP) can do for your business.